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How Major Companies Are Getting Creative with QR Codes

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Commuters in Prague can order basics while waiting for the train to work.

Innovation in the mobile space is advancing so rapidly, most of us probably don’t even know just how lazy we can be with the latest life-simplifying apps available. While developers focus on the next best thing in smartphone applications, we can’t help but pay our attention to the creative ways companies are using QR codes.

Procter & Gamble. The world’s largest marketer has set up virtual stores in four of the busiest subway stations in Prague. Commuters can use their smartphones to scan QR codes on essentials, like shampoo, toothpaste and diapers. The order is then sent to Mall.Cz, the biggest online store in the Czech Republic, and consumers will then receive a delivery time confirmation message – all while waiting for the train to work.

Starbucks. The billion-dollar coffee company has launched a new QR code campaign in order to promote their mobile payment app, as well as provide additional information about coffee sold in stores. Many of the ads are in video form, including one that features a sample of music listened to by people in the region where the coffee was picked. While the new campaign has made headlines, this isn’t the first time around the QR code rodeo for Starbucks. In May, the company used QR codes to create a scavenger hunt, entitled “SRCH,” that tied to a partnership with Lady Gaga.

McDonald’s. America’s favorite fast-food chain has weathered many legal battles over the nutritional content of their food. Back in 2006, McDonald’s began putting QR codes on their packaging, allowing diners to pull the nutritional information for a number of their menu items. But by the time you order, it may be too late to let it influence your decision.

Companies big and small are using QR codes in creative ways to market their products and services. From contests and giveaways to promotional information and coupons, these little black-and-white squares are making big waves in the world of marketing. Interested in getting a quicker response to your mobile and print marketing campaigns? Contact Ritter’s Communications to create your QR code campaign today. Ritter’s has been in business for over 20 years in the South Florida area, providing commercial printing, design and prepress, direct mail services and more. Call 954-771-7204 today for more information.

How Major Companies Are Getting Creative with QR Codes is a post from: Ritters Communication


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